Simple Solutions Require Complex Processes.

Are you ready to connect and create your brand? Below is an insight into my process and what you can expect by working with me. I follow a specific process with every logo and brand identity project so you can rest assured that you will receive a unique and stand out visual identity that packs a punch!

Logo & Brand Identity Design.



Once you're all booked in you will be asked to complete an in depth questionnaire so I can get to know you and your business a little bit better. I will then begin the research stage. Research is an integral part to the process.

I will take an in depth look at your industry and will look closely at competitor brands to see their strengths and weaknesses. This will help create a plan and direction to take in planning a strategy and direction to take.



Once I have finished researching your industry and competitors, I will look in to the strategy of how to create an identity that differs and sets you apart, how you will appeal to your target audience and how we can solve any problems. At this stage a moodboard presentation will be created and sent to you to make sure I am moving in the right direction with your branding.


Idea Generation

The object here is to generate as many ideas as possible by sketching with good old fashioned pencil and paper. 

This is usually a lengthy process and definitely an important part of the process.

From the large number of rough sketches a great concept "will be born!" I will then move into refining the sketch before creating a digital vector version that is nearly at a stage to present to you.


Visual Identity

Now comes the exciting bit... you have approved the moodboard and strategy, I have a great concept and now is the time to showcase it.

You will be presented with a small presentation showcasing the design in all its versions, so you can see how it will look and work in the real world. This is when you will see how that initial idea has been developed in to a brand identity to be proud of.


Brand Touchpoints

So we have smashed the visual identity and you are happy with how it all looks!

Now is the time to design the touch points associated with your business and any extra deliverables you have chosen for your new brand. 

From business cards, letterheads and flyers to infographics workwear and stickers. This is the fun part for you as you finally start seeing your brand come to life.


Time to say Goodbye

Once you're happy with absolutely everything, all the final files will be packaged up and sent across to you ready for your exciting launch.

You will receive a brand guidelines document which will be your bible to your brand, assisting you with how to use your new brand identity.

As always, I will be here to assist with anything else you may need.

Have a question or need some more business cards? then simply get in touch and I will be more than happy to help.