A STATE OF MIND
A State of Mind offers clients a relaxing friendly environment to practice yoga. They work closely with teenagers and young adults to help promote a healthy lifestyle.
A State of Mind
Health & Fitness
Type of Work
The client came to me already with an idea in mind of how they wanted their logo to look.
I created a couple of variations for the client to take a look at and we eventually refined a version similar to the clients original sketch.
It was important for the client to keep a lotus flower with twelve petals and what this represents.
A colour palette of teal and black was wanted by the client so I worked on a few options and provided them with a colour palette of various shades to be used across their brand.
A modern, elegant typeface was chosen to match with the icon, it offers individuality and was customised slightly to be unique to A State of Mind.