A STATE OF MIND

A State of Mind offers clients a relaxing friendly environment to practice yoga. They work closely with teenagers and young adults to help promote a healthy lifestyle.

Client

A State of Mind

Year

2022

Category

Health & Fitness

Type of Work

Yoga Classes

The client came to me already with an idea in mind of how they wanted their logo to look.

I created a couple of variations for the client to take a look at and we eventually refined a version similar to the clients original sketch.

It was important for the client to keep a lotus flower with twelve petals and what this represents.

A colour palette of teal and black was wanted by the client so I worked on a few options and provided them with a colour palette of various shades to be used across their brand.

A modern, elegant typeface was chosen to match with the icon, it offers individuality and was customised slightly to be unique to A State of Mind.